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	<title>Link4Business &#187; Running a Business</title>
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	<description>Your Business Link Portal: Starting, Growing, Running, Rescuing a Business (plus Gossip &#38; Moans)</description>
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		<title>Beware Malicious Keyloggers</title>
		<link>http://link4business.info/2010/02/beware-malicious-keyloggers/</link>
		<comments>http://link4business.info/2010/02/beware-malicious-keyloggers/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:19:22 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[Investing]]></category>
		<category><![CDATA[Financial Scams]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[Cybercrime is endemic and whilst most people now know not to respond to emails asking for personal information or passwords few are aware of the dangers of “keyloggers”. What is a keylogger? A keylogger is a small piece of software which captures all of the keystrokes you make on your keyboard. Originally these programs were designed [...]]]></description>
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		<title>Running a Business: Keep It Simple (Stupid)</title>
		<link>http://link4business.info/2009/11/running-a-business-keep-it-simple-stupid/</link>
		<comments>http://link4business.info/2009/11/running-a-business-keep-it-simple-stupid/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 00:28:49 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Running a Business]]></category>
		<category><![CDATA[News & Views]]></category>

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		<description><![CDATA[For some unknown reason, business owners and managers make things more complicated and complex than they need to. Frankly business is not that complicated. A business exists to make a profit. If it doesn&#8217;t then give it up. In order to make a profit a business must offer a product or service that has appeal within a market, it [...]]]></description>
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		<title>Small Business Marketing &#8211; Building Relationships is the Key</title>
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		<comments>http://link4business.info/2009/11/small-business-marketing-building-relationships-is-the-key/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 14:12:32 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News & Views]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[Marketing for small business is different than marketing for national or international brands, which enjoy instant name recognition. By contrast, small business marketing relies heavily on word of mouth and on building and maintaining personal relationships. This article isn’t about finding new customers, it is about hanging on to the ones you have and building [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How To Make Someone Who Complains Into a Sales Asset</title>
		<link>http://link4business.info/2009/11/how-to-make-someone-who-complains-into-a-sales-asset/</link>
		<comments>http://link4business.info/2009/11/how-to-make-someone-who-complains-into-a-sales-asset/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 12:01:05 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[No one likes getting complaints from customers but the fact is that if you handle a complaint well you can make the complainer into an asset – someone who will praise your business. OK, we all know that there are some people you can never please no matter what you do and there are some [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Running Your Business &#8211; How to Present a Professional Image While Working From Home</title>
		<link>http://link4business.info/2009/10/running-your-business-how-to-present-a-professional-image-while-working-from-home/</link>
		<comments>http://link4business.info/2009/10/running-your-business-how-to-present-a-professional-image-while-working-from-home/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 19:15:17 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[News & Views]]></category>
		<category><![CDATA[Running a Business]]></category>
		<category><![CDATA[Starting a Business]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[In the current economic situation and with more people leaving regular employment and setting up as consultants, it has become much more acceptable to run your business from home. Apart from anything else, running a new business from the spare bedroom removes a whole layer of cost and risk, and makes it a lot more [...]]]></description>
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		<slash:comments>11</slash:comments>
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