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The People aspect of a business is key to its ultimate success. No matter how well we deal with our suppliers and our employees at the end of the day our customers are the most important people we deal with. Without them there is no business and our staff and suppliers will suffer. However it […]

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Way back in 1984, an American Advertising Executive, Jay Conrad Levinson, published a book called Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson, who as Senior Vice President of J Walter Thompson was responsible for many major campaigns including the Marlborough Man, the Pillsbury Doughboy, Tony the Tiger, and the Jolly […]

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Did you know that there are “trigger” words and phrases that can cause you to lose your customers for good—just within the first 5 seconds of conversation? As you know, the wrong tone of voice and negative body language can ruffle your customers’ feathers. So why would certain words and phrases be more likely to repel […]

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People like me are prone to bang on about the need for a Business Plan, a Marketing Plan, a Finance Plan and so on. Mind you for me a good business plan should contain all those elements but each does have a stand-alone life of its own and each needs regular updating. It isn’t enough […]

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Customers are the lifeblood of any business and without them no company can survive. So how do you go about getting (and keeping) customers? Finding customers is the key to running a successful business and all highly successful businesses are good at marketing. This doesn’t mean that you need to spend thousands on an expensive […]

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Marketing for small business is different than marketing for national or international brands, which enjoy instant name recognition. By contrast, small business marketing relies heavily on word of mouth and on building and maintaining personal relationships. This article isn’t about finding new customers, it is about hanging on to the ones you have and building […]

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High Street retail experts will tell you that the key to success is “location, location, location” and so it is that the key to online success is “content, content, content”. The fact is that without content, you have nothing. Whether it’s a one liner for a micro blog, 500 words for an article, 250 words […]

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There is a saying in marketing that “image is everything” and there is a lot of truth in that. Your customers, existing and potential, will expect you to present a professional image and your stationery is an important factor in creating your business image. You should take time to consider what you will need and […]

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In the first two parts of this post we have looked at what you will need by way of furniture for your office and also what communications equipment you will need to consider. In this part we will now look at office equipment: what you are likely to need, what your options are, and how […]

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In the first part of this post we looked at what you needed to furnish your office. Now we consider what equipment you will need in order to connect to the outside world. Communications    The one item you are certain to need in your office is a telephone line. Even if you have a […]

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At some point as you establish or expand your business you are going to have some sort of office set up. This may be a one-man office for your own use, possibly in a spare room of your own home, or it could be a much larger set up in a business centre or business […]

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This article is often revised with some up to date information. Check back from time to time and in the meanwhile do read some of the following related articles: Setting up an Office: Part 1 – Furnishing  Setting up an Office: Part 2 – Communications Equipment Setting up an Office: Part 3 – Office Equipment Setting […]

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Ask most business owners what a business plan is for and they will say that you need it when starting a business to get a bank account opened or when you try to get funding for a new project. There is some truth in that but it is only part of the story. A business […]

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The one aspect most likely to delay the start of business for a new company is not the actual incorporation but the printing of stationery, design of website and so on.. Letter headings and other stationery cannot be printed until after the company is incorporated. This is not just commercial prudence in case a name […]

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No one likes getting complaints from customers but the fact is that if you handle a complaint well you can make the complainer into an asset – someone who will praise your business. OK, we all know that there are some people you can never please no matter what you do and there are some […]

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Networking refers to the practice of interacting with associates, fellow entrepreneurs, colleagues and other people to build a network of far-reaching contacts. Today, networking has become an integral element of conducting business as it helps to reach wider audiences and perhaps maximize client base in the process. A very famous entrepreneur Robert Kiyosaki once stated […]

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Recently there has been a lot of negative comment in the press regarding the use of interns in the City of London and elsewhere. Generally, an internship consists of an exchange of services for experience between the intern and an organisation. Interns can use an internship to determine if they have an interest in a […]

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The Institute of Directors (IoD) has just released a new report, The Midas Touch, which reveals how EU directives have been ‘gold-plated’ during translation into UK law, creating unnecessary additional burdens for businesses. The report calls on the Government to fulfil its pledge to carry out a comprehensive review of all EU laws to identify […]

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UK company directors should note with concern the this weeks decision of the Employment Appeal Tribunal (EAT) which found two of a company’s directors jointly and severally liable with company to pay damages of around £40,000 to two employees, for discrimination on the grounds of religious faith. The employees succeeded in claims of unfair dismissal and the […]

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In the last few years Health & Safety (or ‘elf and safety) has been an increasingly popular source of stories for the media. We have all seen stories about local councils cutting down apple trees in case people trip over fallen apples and hurt themselves, or stopping using hanging baskets in public places in case […]

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