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		<title>What is Guerrilla Marketing?</title>
		<link>http://link4business.info/2011/06/what-is-guerrilla-marketing/</link>
		<comments>http://link4business.info/2011/06/what-is-guerrilla-marketing/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:13:39 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>
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		<description><![CDATA[Way back in 1984, an American Advertising Executive, Jay Conrad Levinson, published a book called Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson, who as Senior Vice President of J Walter Thompson was responsible for many major campaigns including the Marlborough Man, the Pillsbury Doughboy, Tony the Tiger, and the Jolly [...]]]></description>
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		<title>Identifying Your Niche Market</title>
		<link>http://link4business.info/2011/03/identifying-your-niche-market/</link>
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		<pubDate>Mon, 07 Mar 2011 15:36:07 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
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		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[These days everywhere you look on the internet people are talking about “Niche Marketing” and how by identifying a niche you can make lots of money. However, what is seldom discussed is what exactly a niche market is. Now, as it happens a niche market can be defined is several different ways but for our [...]]]></description>
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		<title>Business Networking for Success</title>
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		<pubDate>Tue, 01 Mar 2011 19:03:02 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[Networking refers to the practice of interacting with associates, fellow entrepreneurs, colleagues and other people to build a network of far-reaching contacts. Today, networking has become an integral element of conducting business as it helps to reach wider audiences and perhaps maximize client base in the process. A very famous entrepreneur Robert Kiyosaki once stated [...]]]></description>
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		<title>You Need a Daily Marketing Plan</title>
		<link>http://link4business.info/2011/02/you-need-a-daily-marketing-plan/</link>
		<comments>http://link4business.info/2011/02/you-need-a-daily-marketing-plan/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 17:52:33 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[People like me are prone to bang on about the need for a Business Plan, a Marketing Plan, a Finance Plan and so on. Mind you for me a good business plan should contain all those elements but each does have a stand-alone life of its own and each needs regular updating. It isn’t enough [...]]]></description>
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		<title>Small Business Marketing – Building Relationships is the Key</title>
		<link>http://link4business.info/2009/11/small-business-marketing-building-relationships-is-the-key/</link>
		<comments>http://link4business.info/2009/11/small-business-marketing-building-relationships-is-the-key/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 15:12:32 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News & Views]]></category>
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		<description><![CDATA[Marketing for small business is different than marketing for national or international brands, which enjoy instant name recognition. By contrast, small business marketing relies heavily on word of mouth and on building and maintaining personal relationships. This article isn’t about finding new customers, it is about hanging on to the ones you have and building [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How To Make Someone Who Complains Into a Sales Asset</title>
		<link>http://link4business.info/2009/11/how-to-make-someone-who-complains-into-a-sales-asset/</link>
		<comments>http://link4business.info/2009/11/how-to-make-someone-who-complains-into-a-sales-asset/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 13:01:05 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[No one likes getting complaints from customers but the fact is that if you handle a complaint well you can make the complainer into an asset – someone who will praise your business. OK, we all know that there are some people you can never please no matter what you do and there are some [...]]]></description>
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