Tag Archives: Marketing
Small Business Marketing – Building Relationships is the Key
Marketing for small business is different than marketing for national or international brands, which enjoy instant name recognition. By contrast, small business marketing relies heavily on word of mouth and on building and maintaining personal relationships.
This article isn’t about finding new customers, it is about hanging on to the ones you have and building your [...]
How To Make Someone Who Complains Into a Sales Asset
No one likes getting complaints from customers but the fact is that if you handle a complaint well you can make the complainer into an asset – someone who will praise your business.
OK, we all know that there are some people you can never please no matter what you do and there are some people [...]
Running Your Business – How to Present a Professional Image While Working From Home
In the current economic situation and with more people leaving regular employment and setting up as consultants, it has become much more acceptable to run your business from home.
Apart from anything else, running a new business from the spare bedroom removes a whole layer of cost and risk, and makes it a lot more likely [...]
Free Business Guides
You may not be aware that we offer a number of free business guides, usually around 12 pages long, on a wide range of subjects. You can access these via the “Downloads” tab on the menu bar above.
The guides are all professionally written. New titles are added each week so please check back regularly or [...]
Marketing on a Budget
Customers are the lifeblood of any business and without them no company can survive. So how do you go about getting (and keeping) customers?
Finding customers is the key to running a successful business and all highly successful businesses are good at marketing. This doesn’t mean that you need to spend thousands on an expensive marketing [...]
September 6th 1959: The Barbie Doll Hits the Market
Barbie has been an important part of the toy fashion doll market for nearly fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle. In recent years, Barbie has faced increasing competition from the Bratz range of dolls.
The doll was the brain child of [...]
3rd September 1995: EBay Founded
The online auction Web site was founded in San Jose, California, by French-born Iranian computer programmer Pierre Omidyar on 3rd September 1995.
Originally the site was called AuctionWeb and was registered to Omidyar’s consulting business, Echo Bay Technology Group. In 1997 Benchmark Capital offered $5 million in funding to develop the online auction idea and Omidyar [...]
