The World’s First Mail Order Catalogue was published on 18th August 1872
Aug 18th, 2008 | By James Green | Category: Marketing, On This DayThe first mail-order catalogue was published by Chicago based Montgomery Ward & Co. and though the first edition was only a single sheet of paper it began what became a massive global industry.
Ward started the company in 1872 with $2,400 capital and the aim of buying large quantities of merchandise wholesale and then selling it [...]