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	<title>Link4Business &#187; Running a Business</title>
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	<description>Starting, Growing &#38; Running Your Business</description>
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		<title>What is Guerrilla Marketing?</title>
		<link>http://link4business.info/2011/06/what-is-guerrilla-marketing/</link>
		<comments>http://link4business.info/2011/06/what-is-guerrilla-marketing/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:13:39 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>
		<category><![CDATA[Growing a Business]]></category>

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		<description><![CDATA[Way back in 1984, an American Advertising Executive, Jay Conrad Levinson, published a book called Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson, who as Senior Vice President of J Walter Thompson was responsible for many major campaigns including the Marlborough Man, the Pillsbury Doughboy, Tony the Tiger, and the Jolly [...]]]></description>
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		<title>Auto Enrolment Pensions Will Hurt Small Businesses</title>
		<link>http://link4business.info/2011/06/auto-enrolment-pensions-will-hurt-small-businesses/</link>
		<comments>http://link4business.info/2011/06/auto-enrolment-pensions-will-hurt-small-businesses/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 16:16:12 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Business Management]]></category>
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		<description><![CDATA[In an attempt to deal with the looming pension crisis and the failure of people to make provision for their retirement, the UK Governments has introduced legislation that will require all employers to auto-enrol their staff in a qualifying workplace pension scheme. The rationale behind the legislation is that it seems that currently many employees [...]]]></description>
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		<title>European Law Means British Websites Risk Half a Million Pound Fine Over Cookies</title>
		<link>http://link4business.info/2011/05/european-law-means-british-websites-risk-half-a-million-pound-fine-over-cookies/</link>
		<comments>http://link4business.info/2011/05/european-law-means-british-websites-risk-half-a-million-pound-fine-over-cookies/#comments</comments>
		<pubDate>Tue, 24 May 2011 09:02:52 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Business Law]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[Way back in 2002 the EU enacted a directive which required owners of websites based in the EU to obtain customers&#8217; consent before using &#8216;cookies&#8217; to track how they browse their website. As usual the implementation of EU directives is subject to a number of delays and opt-outs, so much so that we often forget [...]]]></description>
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		<title>Business Networking for Success</title>
		<link>http://link4business.info/2011/03/business-networking-for-success/</link>
		<comments>http://link4business.info/2011/03/business-networking-for-success/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 19:03:02 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[Networking refers to the practice of interacting with associates, fellow entrepreneurs, colleagues and other people to build a network of far-reaching contacts. Today, networking has become an integral element of conducting business as it helps to reach wider audiences and perhaps maximize client base in the process. A very famous entrepreneur Robert Kiyosaki once stated [...]]]></description>
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		<title>Time to Train Law Postponed for Small Firms</title>
		<link>http://link4business.info/2011/02/time-to-train-law-postponed-for-small-firms/</link>
		<comments>http://link4business.info/2011/02/time-to-train-law-postponed-for-small-firms/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 13:35:00 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Running a Business]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Political Comment]]></category>

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		<description><![CDATA[The Time to Train regulations were introduced by the Labour government and took effect for businesses employing 250 or more people in April 2010. They were due to be extended to all employers as from April 2011 but this has now been indefinately postponed to enable a full review is undertaken. The regulations require businesses [...]]]></description>
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		<title>You Need a Daily Marketing Plan</title>
		<link>http://link4business.info/2011/02/you-need-a-daily-marketing-plan/</link>
		<comments>http://link4business.info/2011/02/you-need-a-daily-marketing-plan/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 17:52:33 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[All Articles]]></category>
		<category><![CDATA[Growing a Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Running a Business]]></category>

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		<description><![CDATA[People like me are prone to bang on about the need for a Business Plan, a Marketing Plan, a Finance Plan and so on. Mind you for me a good business plan should contain all those elements but each does have a stand-alone life of its own and each needs regular updating. It isn’t enough [...]]]></description>
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