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Most people think that working from home is easy. They can roll out of bed whenever they want and don’t have to worry about getting ready to catch the bus or drive for miles to some office or other. They can just work when they feel like it and be around for their children. Well […]

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The People aspect of a business is key to its ultimate success. No matter how well we deal with our suppliers and our employees at the end of the day our customers are the most important people we deal with. Without them there is no business and our staff and suppliers will suffer. However it […]

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In the current financial situation a great many people are looking to start a home based business. Some are just looking to make a little extra money to supplement their salary or pension but others need a full time income, either because they have lost their job or maybe they just fancy a change of […]

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If you have been searching the internet for methods to increase your income or maybe start up your own business from home you will probably have come across the term “Affiliate Marketing”, but do you really know what that means? Affiliate marketing is one of the fastest growing industries on the Internet. Two of the […]

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Way back in 1984, an American Advertising Executive, Jay Conrad Levinson, published a book called Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson, who as Senior Vice President of J Walter Thompson was responsible for many major campaigns including the Marlborough Man, the Pillsbury Doughboy, Tony the Tiger, and the Jolly […]

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Did you know that there are “trigger” words and phrases that can cause you to lose your customers for good—just within the first 5 seconds of conversation? As you know, the wrong tone of voice and negative body language can ruffle your customers’ feathers. So why would certain words and phrases be more likely to repel […]

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People like me are prone to bang on about the need for a Business Plan, a Marketing Plan, a Finance Plan and so on. Mind you for me a good business plan should contain all those elements but each does have a stand-alone life of its own and each needs regular updating. It isn’t enough […]

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Ask people what the term “personal development” means to them and most will answer in relation to their career or employment development. Only when you ask for further examples might they start to talk about developing personal relationships. In truth the term applies to anything that will enrich your life, financially or otherwise; bring you […]

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These days everywhere you look on the internet people are talking about “Niche Marketing” and how by identifying a niche you can make lots of money. However, what is seldom discussed is what exactly a niche market is. Now, as it happens a niche market can be defined is several different ways but for our […]

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Customers are the lifeblood of any business and without them no company can survive. So how do you go about getting (and keeping) customers? Finding customers is the key to running a successful business and all highly successful businesses are good at marketing. This doesn’t mean that you need to spend thousands on an expensive […]

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Marketing for small business is different than marketing for national or international brands, which enjoy instant name recognition. By contrast, small business marketing relies heavily on word of mouth and on building and maintaining personal relationships. This article isn’t about finding new customers, it is about hanging on to the ones you have and building […]

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High Street retail experts will tell you that the key to success is “location, location, location” and so it is that the key to online success is “content, content, content”. The fact is that without content, you have nothing. Whether it’s a one liner for a micro blog, 500 words for an article, 250 words […]

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Many small start-ups find setting up an office at home the most attractive option. It is cheap and handy, but there may be drawbacks. The Legal Position The first thing is to consider is whether or not you can legally set your office up at home. If you rent your home there may very well […]

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There is a saying in marketing that “image is everything” and there is a lot of truth in that. Your customers, existing and potential, will expect you to present a professional image and your stationery is an important factor in creating your business image. You should take time to consider what you will need and […]

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Ever wondered why some people succeed in business and others don’t? Or why some of them are exceptionally successful? If you have then you are certainly not alone as it is a question that many people have pondered long and hard. Well some of it may very well be down to luck but there are common factors […]

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In the first two parts of this post we have looked at what you will need by way of furniture for your office and also what communications equipment you will need to consider. In this part we will now look at office equipment: what you are likely to need, what your options are, and how […]

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In the first part of this post we looked at what you needed to furnish your office. Now we consider what equipment you will need in order to connect to the outside world. Communications    The one item you are certain to need in your office is a telephone line. Even if you have a […]

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At some point as you establish or expand your business you are going to have some sort of office set up. This may be a one-man office for your own use, possibly in a spare room of your own home, or it could be a much larger set up in a business centre or business […]

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This article is often revised with some up to date information. Check back from time to time and in the meanwhile do read some of the following related articles: Setting up an Office: Part 1 – Furnishing  Setting up an Office: Part 2 – Communications Equipment Setting up an Office: Part 3 – Office Equipment Setting […]

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Ask most business owners what a business plan is for and they will say that you need it when starting a business to get a bank account opened or when you try to get funding for a new project. There is some truth in that but it is only part of the story. A business […]

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